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[h=1]Hyundai Santa Fe Ready for Action as College Football Season Begins[/h]by HYUNDAI IN THE NEWS on AUGUST 30, 2013
With the 2013-2014 season now underway, Hyundai has released its latest playbook for connecting with college football fans across the country. Among the highlights: a massive partnership with 25 of the NCAA’s top football programs that will see more than 150 on-site events at iconic stadiums like the University of Michigan’s “Big House” and “The Swamp” at Florida State.
Along with the Wolverines and Gators, Hyundai also welcomes to its team: Alabama, Arizona, Arizona State, Arkansas, Auburn, Boston College, BYU, Cal Berkeley, Clemson, Connecticut, Florida, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Syracuse, Tennessee, Texas, UCLA, Virginia Tech and Wisconsin.
The automaker also will bring the Hyundai Fieldhouse to 25 games during the season to show off its lineup, while further featuring tailgating activities and a chance to win T-shirts, sunglasses and even a brand-new 2013 Hyundai Veloster Turbo. Along with all that, Hyundai has something special in store for those who can’t make it to the game, courtesy of a new partnership with Yahoo! Sports.
The result is the Loyalty Report (www.LoyaltyReport.com), which will feature exclusive content from the Yahoo! editorial team along with two 13-week video series covering all aspects of the college football scene.
“Maintaining our involvement with these legendary programs allows us to combine the passion of college football fans with Hyundai’s pursuit of excellence and outstanding customer loyalty,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “We are able to expose fans to Hyundai’s lineup and continue our tradition of being part of the nation’s highest-profile sporting events.”
Source: http://www.hyundainews.com/us/en-us...ans-by-partnering-with-25-powerhouse-programs
Written by Charles Krome.
Photo courtesy of Hyundai.
With the 2013-2014 season now underway, Hyundai has released its latest playbook for connecting with college football fans across the country. Among the highlights: a massive partnership with 25 of the NCAA’s top football programs that will see more than 150 on-site events at iconic stadiums like the University of Michigan’s “Big House” and “The Swamp” at Florida State.
Along with the Wolverines and Gators, Hyundai also welcomes to its team: Alabama, Arizona, Arizona State, Arkansas, Auburn, Boston College, BYU, Cal Berkeley, Clemson, Connecticut, Florida, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Syracuse, Tennessee, Texas, UCLA, Virginia Tech and Wisconsin.
The automaker also will bring the Hyundai Fieldhouse to 25 games during the season to show off its lineup, while further featuring tailgating activities and a chance to win T-shirts, sunglasses and even a brand-new 2013 Hyundai Veloster Turbo. Along with all that, Hyundai has something special in store for those who can’t make it to the game, courtesy of a new partnership with Yahoo! Sports.
The result is the Loyalty Report (www.LoyaltyReport.com), which will feature exclusive content from the Yahoo! editorial team along with two 13-week video series covering all aspects of the college football scene.
“Maintaining our involvement with these legendary programs allows us to combine the passion of college football fans with Hyundai’s pursuit of excellence and outstanding customer loyalty,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “We are able to expose fans to Hyundai’s lineup and continue our tradition of being part of the nation’s highest-profile sporting events.”
Source: http://www.hyundainews.com/us/en-us...ans-by-partnering-with-25-powerhouse-programs
Written by Charles Krome.
Photo courtesy of Hyundai.