Hyundai to Expand Customer Assurance Program

[Hyundai NEWS]

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It’s no coincidence that Hyundai’s recent growth was kick-started by the launch of its Customer Assurance program in 2009. As explained by John Krafcik, president and CEO of Hyundai Motor America: “Hyundai introduced Assurance at a time when economic uncertainty was high and brands were cutting back. We chose to show our commitment to our customers even in the toughest of times as a way of saying ‘we’ve got your back.’”
But that doesn’t mean the brand is backing away from that commitment now that the economy is improving. In fact, just the opposite is true. Hyundai recentlyannounced that the latest extension of its Assurance effort—Assurance Connected Care—would leverage its Blue Link telematics system to provide owners with three complimentary years of emergency and car-care support services.
It’s another industry-first for the brand. Beginning on May 16, 2013, three years of complimentary service will come standard with all Blue Link-equipped Hyundai vehicles. Owners will enjoy safety features like automatic collision notification, “SOS” Emergency Assistance, and enhanced levels of roadside support. A bevy of service-oriented benefits include:

• A monthly vehicle diagnostics/health report
• Maintenance and recall alerts
• Automatic “trouble code” notification
• In-vehicle service scheduling

Remember, Hyundai’s Assurance Connected Care is just one pillar of its three-pronged customer-confidence program, which also includes 24/7 roadside assistance with coverage for 5 years/unlimited mileage, along with “America’s Best Warranty,” highlighted by a 10-year/100,000-mile powertrain protection.
“We listened to customer needs and developed tools and applications that would simplify car ownership,” added Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. “Hyundai Assurance Connected Care provides support so Hyundai owners don’t have to worry.”